I have been researching some travel related websites and looking at how content marketing is used. I’d like to talk to you about the 4 best examples of what I’ve found and hopefully these can give you some ideas about how content marketing could work for you.

Here’s the script for my pitch:

Thank you for the opportunity to pitch to pitch to you today. I have been researching some travel related websites and looking at how content marketing is used. I’d like to talk to you about the 4 best examples of what I’ve found and hopefully these can give you some ideas about how content marketing could work for you.

The first example I have chosen is the Blog on the Rome2Rio website – In this particular example, it asks the question, A two-week Europe trip with only carry-on luggage – is it possible?

I thought this really stood out against some of the other blog examples as it is immediately engaging – it makes you want to read on and find out if it really is possible.

It also provides value to the reader as it really answers the question that they asked upfront. It’s personable and relatable and looks at travel from a different angle rather than just providing the usual list of what to do when you get to a destination.

It also shows a good understanding of their audience – they know what the problems with checked in hold luggage are and offer a practical solution.

My second example is from the Intrepid travel website where they use video to really good effect. On their home page they have examples of the types of tours they can offer. As an example, if you click into the Cycling it offers an engaging video of what you can expect from one of their tours.

They have understood their audience as they recognise that the customer will potentially want more information before booking and this is a different way to convey the information rather than just writing about it. It sets them apart from competition in this way.

It too provides value to the customer – they are able to see an example of what they would get if they booked a tour with Intrepid.

My third example of good content marketing comes from the Tour Compass website in the form of a practical guide to a particular destination.

It sets out to answer a lot of the practical questions that travellers may have about a country but does it in such a way that it doesn’t overwhelm you with lots of text and information.

Instead, it provides a list of over 20 things you may have questions about – from Vaccinations and Visas to lunch & drinks on the safari in Kenya and the time difference. Each topic is easily  expanded for more information.

It’s a clever way to ensure their potential customer gets only the information that they need without having to read through lots of text to find what they’re looking for.

It provides the customer with value as the list is printable and downloadable so they can take this with them in whatever format is easiest for them. They have understood their audience in giving them practical information that will be useful to them… and all in one place. It’s the sort of information that you would Google and maybe have to go to several pages to find.

My final example is again from the Intrepid travel website and their testimonials pages.

They are engaging in that you can search for reviews based on the type of activity you are looking into.

You can immediately see how many reviews they have and what they average score is.

It provides value to the reader as it allows them visually to see where the scores for all trip ratings but it goes a little further than that as you can look for reviews specifically within certain months of the year.

Thought this was really clever as you want to know what a particular destination is like at the time you are expecting to travel – it’s a great way of making it more relevant to the reader by really understanding what they’re looking for.

The reviews are also relevant as they are date ordered and recent so not outdated.

That’s my pitch to you complete. Thank you for listening and I hope that this has given you some great ideas for your content.

Slideshare presentation: Private Presentation (slideshare.net)

YouTube Link: Assignment 5 Content Marketing Pitch – YouTube