PRODUCT

Khomathy Mathy Business Insider (n.d) History Timeline

I chose this image to represent product as I think it’s a great depiction of how the product design has changed over the last 100+ years. The changes have been subtle maintaining the classic contour shape that we have come to equate with the brand. By not changing the shape it reminds me that this is a brand that has stood the test of time and gives you confidence that it is a brand that you can rely on.

PRICE

Daily Mail Online (6^th January 2018)

This was an interesting visual to explain the fact that Coca-Cola refused to decrease the amount of sugar in their products but in fact would get around this by selling a smaller bottle (less sugar content) and hen charging a higher price. Not something you usually see depicted in this manner.

PLACE

Marketing Week (28^th April 2022

I love this image! As marketing a brand goes this is genius and we have seen many brand do it – M&Ms for example. What better way to get your name and branding seen by more customers than to make customers buy branded merchandise to wear and do your promotion for you.

PROMOTION

Footy Headlines website (29^th September 2022)

Sponsorship is another great way to get your marketing message out to the masses. It gets seen by a lot of people who then associate the Coca-Cola brand with a hugely successful team or sporting event. Consumers are likely to want to be associated with this brand because of their love for their team.

PEOPLE

Coca Cola website (October 2020)

This was a powerful image Coca-Cola used to discuss their increase in demand after the COVID pandemic. It reminds me that there are people working on the production line and having to take COVID precautions in order to deliver the products that consumers want. It also reminds me of the process behind the production of products.

PROCESS

Wondershare EdrawMax website (October 2022)

This is great image to demonstrate the carbon footprint behind a product like Coca-Cola and powerful to see that packaging plays the largest part of that footprint – reminding us that we have our part of play in that footprint by recycling!

PHYSICAL EVIDENCE

Business Insider (April 2017)

Another powerful image that demonstrates the leadership in the market place by Coca-Cola by showing just how many more restaurant chains they are in versus the competition. It could be seen as having a double meaning by driving Pepsi lovers to places that only serve that product… rather than a consumer being exposed to Coca-Cola in another establishment.