I’ve finally started on my Digital Marketing learning journey… nearly 18 months after signing up to take on the Diploma. Time wasn’t on my side when I signed up but new year means new resolutions and sticking to the time blocked out in my diary to work through the course.

Coca-Cola logo 2023

Am looking into Coca Cola for my first assignment – a well known brand but not one that I have ever critiqued from a marketing perspective. It’s a world away from the field that I work in – I market medical devices to the NHS and this includes pharmaceutical products. We are covered by the ABPI and have strict rules over what we can and cannot do with marketing. I don’t market to patients – a whole other ball game which I why I’ve chosen this company. Will likely get jealous at their campaigns and freedom to be really creative…. but here we go.